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Magazines

The Hollywood Reporter: Read all about it!

The Reporter has been the book of record for the entertainment industry for seven decades. It is as much a part of Hollywood as the big sign on the hill.

n September 1930, former film salesman William R. "Billy" Wilkerson published the debut issue of The Hollywood Reporter, the entertainment industry's first daily trade paper. The banner headline read, "INDIE REVOLUTION." Studio chieftains were stunned to find themselves covered by an aggressive independent newspaper, with one famous company going so far as to make bonfires of the latest editions.

The smooth-but-tough-talking Wilkerson became a major player in Hollywood, helping develop the Sunset Strip and launching celebrity hot spots Cafe Trocadero and Ciro's.

The Reporter became an institution, publishing out of the same offices on Sunset Boulevard for more than a half century. (Today, the offices are in L.A.'s Mid-Wilshire district.)

Wilkerson ran The Reporter until his death in 1962, when his wife Tichi Wilkerson took over as publisher and editor-in-chief. She sold the paper in the late 1980s.

Today The Reporter is owned by the Netherlands-based VNU, whose properties include Billboard, Ad Week and A.C. Nielsen.

The Reporter's team of editors and reporters in the United States now numbers more than 60, with another 50 editors, reporters and correspondents spread around the globe. The team produces about 7,500 editorial pages a year.

The Hollywood Reporter was the first daily entertainment trade to go online, in late 1995. In 2002, the Web site won the prestigious Jesse H. Neal award for business journalism. Other electronic products include a daily East Coast edition, e-mail news alerts and the Times Square-like news scroll at the intersection of Hollywood and Highland in Los Angeles.

The Reporter's conferences and award shows include the Key Art Awards, which recognize the best in motion picture marketing and advertising.

Go to their site here: www.hollywoodreporter.com


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